VIDEO Have you ever been to a networking event? I’ve been to over 100. I find them rather boring…the exception being the one where I spoke to over 80 networkers and introduced my Better Elevator Pitch. As Alka-Seltzer once said, “Try It; You’ll Like It”.
The Call-To-Action (CTA) is one of the most misunderstood items on websites. Some people over-emphasize it’s importance, while others under-emphasize it. Get the truth, the whole truth and ‘nuttin’ but the truth here.
Power Up Your Headlines may be the most important Guide I’ve written. Merging Modern Headline Theory with classic, proven copywriting concepts gives you the firepower to grab and keep attention. Find it in the Headline Toolbox.