You own a small business – or you’re about to open one – congratulations on both counts.
“But”…you say, “it’s hard to grow”. Welcome to the club. Over 7-out-of-10 small businesses are experiencing just what you are, in some degree. Small businesses and non-profits are struggling to generate more leads, more conversions, and turn a decent profit. So WHY the struggle? Is it the economy? The lingering effects of the pandemic? Who can we blame for the difficulties in marketing your small business?
I blame me.
Well…partially – as a speaker, author and coach, I…
Fortunately for my clients, I developed ways to solve these problems.
When in-person seminars and workshops ground to a halt, I was no longer able to help you. And you are my favorite people – writers, entrepreneurs, and non-profit leaders. I loved seeing the progress you made in marketing your small business by acquiring a sound basis in the fundamentals of copywriting, marketing, and website science.
To tell you the truth, I found I’m not real keen on “webinars”. I can’t see or hear the attendees and I loved the audience reactions, questions, interplay of a live presentation. For all, I think it’s a much better experience. Here’s my workaround.
This is my solution to the pandemic – and to out-of-state clients.
If you have a little patience, I’m going to:
Simply stated, small businesses are challenged with generating enough revenue to cover costs and create reasonable profits – most fall woefully short.
Here’s what the research showed.
Please… don’t be insulted; these are the facts for over 7-out-of-10 small businesses – but there are solutions.
Here is what most businesses need to create, rethink, or rework to grow – listed in order of priority.
Now, the only question left is who, how, and at what cost, you can accomplish these six critical steps.
Now, let’s get into the nitty-gritty of small business marketing success by laying our alternative ways to deal with and solve the problem.
Make sure you check out all the alternatives; your business deserves nothing less.
I am the creator and sole content writer of “How To Write Copy” at Write Like A Madman University (WLAM U). I designed it specifically for copywriters, entrepreneurs, and non-profits. WLAM U’s difference stems from its four courses, three tutorials, and seven loaded toolboxes that are 90% focused on how to generate more business by simply changing the words and images you use and the order in which you present them. My passion is to make WLAM U unique among its peers. My preference for Comprehensive Training did not, I think, color this report in any way. But that’s your call to make.]
I hope this article has given you ideas, insight, and incentives to go out and market your small business like a pro. To help in that regard, here’s a couple of those free items of which I spoke earlier.
Listen, I know how many emails you get every week telling you they have the magic bullet that will solve all your business problems – because I get them, too.
I’ve been at this game long enough to know there ain’t no magic bullet. I’ve written copy and devised marketing strategies for huge international ad agencies as an employed copywriter and a freelancer. My words have helped generate hundreds of millions of dollars in revenues. I’ve also spent the last 20 years working with over 3,100 small business persons as a speaker, consultant, author, and coach. Plus, I owned and marketed four successful businesses of my own along the way…including Write Like A Madman University.
I sell courses, yes. Also, to the best of my knowledge, I also give out more free items than any individual marketing copywriter on the web (over 405 Guides, Articles, Check Lists, Tips, Videos and Audios). All original, written and/or edited by me.